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Over 30 years

we have been distributing tyres and wheels, connecting manufacturers, businesses, and millions of drivers within a shared technology ecosystem

Our mission

To deliver a premium customer experience of buying, servicing, storing, and recycling tyres, driven by a commitment to road safety, innovative service, and deep product expertise

Partners and brands

We work with the world’s leading tyre and wheel manufacturers

Antares Continental Formula Gislaved Goodyear Ikon Tyres Kama Laufenn Marshal Mitas Ovation SKAD Viatti
CrossWind Fortune Hankook Inroad Khomen Wheels Leao Matador Neo Pirelli Techline Triangle Yokohama
Bridgestone Forerunner General Goodride Hifly K&K Landspider Linglong Michelin Nortec Sailun Tracmax Venti

Retail
clients

4tochki 2,535 service centers

Online store

Retail sales of passenger, truck, specialty tyres, as well as motorcycle and ATV tyres. Fast delivery across Russia

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K1 Soon

K1 app

For people who value their time. Professional tyre fitting with no waiting, even at the peak of the season. We raise the standard of service so you keep coming back

Wholesale
clients

FORTOCHKI 29 branches

Fortochki

Online B2B platform for tyres and wheels purchase. Full range. Live stock. Fast checkout. Delivery across Russia

B2B portal sign-in
K1 Pro

K1 Pro app

For tyre service centers of any format. Earn extra income from order pickup, tyre fitting, and delivery. Seasonal storage and recycling are coming soon. Manage your schedule online

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Solutions

TireExpert

TireExpert

Leading media about tyres and wheels in Russia

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Retreaded truck tire

Production of retreaded truck tyres INROAD

Premium factory retreading technology

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Tyre Studding

Tyre Studding

Factory-made studding of passenger, truck, and specialty tyres

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Fulfillment warehouse

3PL fulfillment

Storage, order picking, inventory accounting, shipping documentation and transport services

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Rubber compound production

Production of rubber mix

Contract manufacturing of rubber compounds

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Rubber crumb

Production of rubber crumb

For construction, landscaping, and the production of new industrial rubber goods and tyres

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Assembled wheel warehouse

Assembled wheels

Manufacturing and supply of assembled wheel sets for passenger, truck, and specialty tyres

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Studmatic studding machine

Production of Studmatic automatic studding machine

For high-volume tyre studding under factory conditions

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tyre testing

Tyre testing

Performance testing and preparation for certification

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No. 1 by tyre export volume from Russia. No. 1 in MICHELIN tyre sales in Russia

  1. Company foundation

  2. Cooperation agreement signed with Nizhnekamsk tyre plant (curr. KAMA TYRES), Volzhsky Tyre Plant (curr. Voltyre-Prom), Barnaul Tyre Plant (curr. Altai Tire Factory), Omsk Tyre Plant (curr. OmskShina JSC), Yaroslavl Tyre Plant (curr. part of the Cordiant holding), Belarusian Tyre Plant (curr. Belshina OJSC), Voronezh Tyre Plant, and Kirov Tyre Plant

  3. Start of sales. Launch of tyre export from Russia. Cooperation agreement signed with MICHELIN

  4. Successfully navigated through the crisis

  5. No. 1 by tyre export volume from Russia

  6. Launch of a new business stream: automotive rims sales

  7. No. 1 in MICHELIN tyre sales in Russia

  8. Start of Yokohama tyre distribution in Russia
    Start of passenger car wheel production under the company’s own ZEPP brand

Strategic partnerships. Nationwide network development. Digitalization

  1. Cooperation agreements signed with Pirelli, Nokian Tyres (curr. Ikon Tyres), Continental, Bridgestone, and Goodyear, Dunlop Sumitomo

  2. Launch of the 4Tochki online store

  3. Launch of the Fortochki B2B platform

  4. Launching a new business: motorcycle tire sales

  5. Launch of the “TireExpert” media

  6. First branch opening in Chelyabinsk
    Cooperation agreement signed with Azov-Tech, a manufacturer of alloy wheels

  7. Opening of branches in Yekaterinburg, Tyumen, Ufa, Krasnodar, and Rostov-on-Don

  8. Opening of branches in St. Petersburg, Nizhny Novgorod, Kazan, Novorossiysk, Novosibirsk, Omsk, Pyatigorsk, and Yaroslavl

  9. Opening of branches in Velikiye Luki, Samara, Tolyatti, Voronezh, and the Moscow Region

  10. Cooperation agreements signed with wheel manufacturers Khomen Wheels LLC and the Tolyatti Steel Wheel Plant

  11. Opening of branches in Perm and Krasnoyarsk

Entering new markets and developing industry solutions

  1. Cooperation agreements signed with Hankook, ZC Rubber (Zhongce Rubber Group), Qingdao Landspider, Sailun Group, and Shandong Hengfeng Rubber

  2. Start of development of the K1 digital service
    Opening of branches in Davydovo, Moscow Region, Novokuznetsk, and Tomsk
    Launch of passenger tyre studding and contract rubber compound production at DAVYDOVO
    Cooperation agreements signed with Triangle Tyre, Prinx Chengshan, LingLong Tire, Qingdao Qihang Tyre Co., Ltd (Roadcruza), Qingdao WangYu Rubber Co., Ltd (Top Trust), and Qingdao Qihang Tyre Co., Ltd (Forerunner)
    Cooperation agreement signed with Accuride Wheels Russia
    Exclusive representative status granted for the Tracmax and Landspider brands of passenger tyres
    Exclusive representative status granted for the Fortune and Blackhawk brands of truck tyres
    Exclusive representative status granted for the Tercelo brand of large-capacity tyres for mining, as well as construction, agricultural and industrial tyres and tyres for special-purpose machinery

  3. Launch of INROAD retread truck tyre production at DAVYDOVO
    Launch of a tyre studding line in Tyumen
    Exclusive representative status granted for the Fortune brand of passenger tyres, agricultural tyres and construction machinery tyres
    Exclusive representative status granted for the Tornado brand of truck tyres
    Exclusive representative status granted for the Pulmox brand of agricultural tyres and construction machinery tyres

Launch of the K1 digital tyre service

  1. Opening of branches in Irkutsk and Domodedovo
    Exclusive representative status granted for the Royalblack brand of truck tyres
    Exclusive representative status granted for the RoadX brand of passenger tyres
    Launch of passenger car rim production under own INCH brand
    Cooperation agreement signed with Jantsa, a manufacturer of wheels for trucks and heavy machinery

  2. Cooperation agreement signed with CIMAC Wheel, a manufacturer of wheels for construction, industrial, mining, and agricultural machinery
    Cooperation agreement signed with the Bobruisk Plant of Tractor Parts and Units (BZTDIA)
    Cooperation agreement signed with the Heavy Wheel Plant (ZTKD)
    Launch of wheel production for special-purpose machinery under the company’s own ZEPP brand
    “TireExpert” online media receives official media status

  3. Opening of a branch in Surgut
    Launch of rubber crumb production in Davydovo
    Launch of the K1 digital platform

29 branches

A personal manager, fast delivery, and technical support from order through operation

2,535 partner service centers

Pickup points, bonded storage warehouses, and tyre shops

Power International tyres

Contact us

Power International – Tyres LLC

Address
Moscow, ARCUS 4 Business Center,
Leningradsky Prospekt 37a, bldg. 5
Email
info@pwrs.ru

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